I Versiliani

IndustryChildren's & Family Apparel

  • Web design
  • Social Media

For I Versiliani, I designed the website and brand communication materials: catalogues, print materials, social media graphics, advertising videos and newsletters. I adapted the visual language to different formats, from the online catalogue to promotions. This page presents a selection of that work.

Home

I gave collection photography the leading role, separating clothing ranges, outfit suggestions and featured products into distinct sections. The desktop and mobile layouts retain this hierarchy while changing the space given to each composition.

I Versiliani, Home, view 1
I Versiliani, Home, view 2
I Versiliani, Home, view 3
I Versiliani, project work, view 1
I Versiliani, project work, view 2

Product page & Collections

Collection pages present the range, while product pages gather the details of each garment. I carried the brand's playful style into both structures, adapting them for desktop and mobile.

I Versiliani, Product page & Collections, view 1
I Versiliani, Product page & Collections, view 2
I Versiliani, Product page & Collections, view 3
I Versiliani, project work, view 1
I Versiliani, project work, view 2

Catalogue & flyers

I used the catalogue to present the collections and smaller printed inserts for instructions and offers. Each format has a different balance of imagery and text, according to the information it needs to carry.

I Versiliani, Catalogue & flyers
I Versiliani, project work, view 1
I Versiliani, project work, view 2

Banner ADV & Social Media

I adapted product photographs, gift card graphics and promotional messages into separate advertising layouts. Details from the website and printed materials connect these compositions while leaving room for the content of each offer.

I Versiliani, Banner ADV & Social Media

Video ADV