Midori Spot
IndustryEnvironmentally Friendly Gadgets
For Midori Spot, a brand of environmentally friendly promotional products, I created the naming, visual identity, packaging and website design. I developed the name and logo proposals through to box and catalogue layout applications, maintaining a visual thread between physical and digital formats.
Naming
I compared words associated with colour, nature and customisation across different languages. These explorations led to Midori Spot, establishing the name before developing the visual identity and its physical and digital applications.
Logo proposals
I developed different combinations of symbol and wordmark around the name. Horizontal and vertical arrangements, in colour and monochrome, show how each proposal can adapt to different proportions and backgrounds.
Packaging design
I extended the logo's lines into a graphic pattern inside the box. The brand identity accompanies the opening of the packaging, moving from the symbol to the surface of the box.
Home & other pages
I designed templates for the product catalogue and brand pages, adapting them for desktop and mobile. The layouts carry the new identity into the website through a shared visual language for different page types.
