TShirt48

IndustryCustom Apparel & Promotional Products

  • Web design
  • Visual Identity
  • Social Media
  • UI / UX

For T-shirt48, I created logo proposals, website design, the product customiser interface, advertising graphics and social media videos. I worked on both the layouts presenting the products and the tools for personalising them. This page presents a selection from the project.

Logo proposals

I explored different relationships between the name and a clothing symbol. Horizontal and stacked arrangements, in colour and monochrome, compare how the proposals work with different proportions and levels of visual detail.

TShirt48, Logo proposals

Home

I brought promotions, product groups and personalisation examples into distinct homepage sections. The layout introduces the range alongside the possibility of customising a garment, connecting the product catalogue with the customiser interface.

TShirt48, Home, view 1
TShirt48, Home, view 2
TShirt48, Home, view 3
TShirt48, project work, view 1
TShirt48, project work, view 2

Product customizer UI design

In the customiser, users need to edit the artwork and see its effect on the garment. I placed the preview beside the personalisation tools, grouping the controls for images, text and positioning.

TShirt48, Product customizer UI design
TShirt48, project work

Banner ADV & Social Media

I built the promotional layouts around the customisable product, adapting the prominence of headlines and offers to each occasion. Seasonal messages and different merchandise use related compositions, with space allocated to their specific content.

TShirt48, Banner ADV & Social Media

Video ADV